Internal Names vs. Subjects

Every email in Flowforth has two ways to identify it: the subject and an optional internal name. Here’s how they differ and when to use each.

Subject

The subject is the text that appears in your recipients’ inboxes. It’s what people see before they open the email.

Example: Easter Services This Weekend – Don't Miss It!

The internal name is a label only your team can see. It helps you organize and find emails in Flowforth without affecting what recipients see.

Example: Easter 2026 – Main Invite

That’s it — your internal name will now appear in the emails list and anywhere else you manage your emails.

Internal names are especially helpful when:

You send similar emails regularly — e.g. a weekly update. The subject might always be “This Week at Grace Church,” but the internal name can be “Weekly Update – Mar 8” to tell them apart.
Your subject line is long or creative — A catchy subject like “You Won’t Want to Miss This 👀” doesn’t tell your team much. An internal name like “Spring Volunteer Kickoff” makes it easy to find later.
Multiple people manage emails — Internal names give your team a shared, clear way to reference emails regardless of the subject line.

In the Emails list:

If an internal name is set, it shows as the primary label with the subject displayed below it in smaller text.
If no internal name is set, the subject is shown as the primary label.

When searching for emails, Flowforth searches both the internal name and subject, so you can find an email using either.