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Merge tags let you personalize emails by automatically inserting each recipient’s name or email address. This can help your emails feel more personal and increase engagement.

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How to Use Merge Tags

You can use merge tags in any text block by typing @, then selecting:
  • @first-name
  • @last-name
  • @email
Example:
Hi @first-name,
We wanted to let you know about our upcoming event.

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How Merge Tags Work

  • In the editor, preview, and test emails, you’ll see them displayed as @first-name, @last-name, and @email.
  • When the email is sent, those tags will be replaced with the actual information from the recipient’s record in Planning Center.
So if you’re sending to someone named John Doe with the email john@example.com, they’ll see:
Hi John,
We wanted to let you know about our upcoming event.
Need help using merge tags? Reach out to support@flowforth.co.