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The dashboard is the first thing you see when you log into Flowforth. It gives you a snapshot of how your emails are performing, what’s been happening recently, and quick shortcuts to get started on your next email.

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Metrics Overview

At the top of the dashboard, you’ll see four key metrics for your organization:
  • Emails Sent: The total number of recipients you sent to during the selected time period.
  • Open Rate: The percentage of the emails you sent that were opened. The tile’s subtitle shows the number of opens.
  • Click Rate: The percentage of the people you sent to who clicked at least one link in your emails. It counts people, not clicks — the tile’s subtitle shows how many distinct clickers that was. See Email Metrics.
  • Unsubscribe Rate: The percentage of the people you sent to who unsubscribed, with the number of unsubscribes underneath.
Click a metric card to highlight that series in the chart below — the other series dim so you can follow one line at a time. Click the same card again to clear the highlight and show everything at full strength.

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Filtering by Time Period

You can adjust the time period for your metrics using the filter at the top of the dashboard. Choose from:
  • 24 hours
  • 7 days
  • 30 days
  • Year
  • All time
This lets you zoom in on recent performance or look at longer-term trends.

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Performance over time

Performance over time chart on the home dashboard
The Performance over time chart gives you a visual breakdown of your email activity over the selected time period. It tracks:
  • Emails Sent
  • Opens
  • Clicks
  • Unsubscribes
Opens and clicks are counted on the day they happened, not the day the email went out. That means a day can show engagement even if you didn’t send anything — someone opening last week’s email lands on today. This applies to emails sent since June 5, 2026; anything older is still counted on its send day. If nothing happened in the period you picked, the chart is replaced with “No email activity in this period” and a note that sends, opens, clicks and unsubscribes will appear as your emails go out and recipients engage with them. This makes it easy to spot trends and see how your engagement is changing over time.

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Unsubscribes Tab

The dashboard has two tabs: Overview — everything above — and Unsubscribes, the full reporting on people who opted out. It reads the same time period filter at the top of the page. Three tiles lead the tab:
  • Unsubscribes: how many people unsubscribed in the period.
  • Responses: how many of them told you why, with the share that left a reason underneath.
  • Top reason: the reason people picked most, with its share of the responses.
Below them:
  • Unsubscribes over time: a chart of people who unsubscribed from all emails, counted on the day they unsubscribed. Category unsubscribes aren’t included.
  • Reasons: what people picked when they unsubscribed, with each reason’s share of the responses. Other — the free-text choice — is always listed last. Manage reasons, in the card’s header, opens the settings where you edit the list.
  • Responses: every reason and comment left on your unsubscribe page, newest first, with the Date, Person, Reason, and Comment for each one. Person links to that person’s page in Flowforth, with a link to their Planning Center profile when we know it. Search by email address, click a row to read the whole response, and keep scrolling to load more.
You choose the reasons people can pick from on the Unsubscribe Page settings. Until you’ve set some up, the tab says so above the tiles and offers a Set up reasons button — with nothing on offer there’s nothing for anyone to pick, so the numbers below it would read as zero either way.

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Exporting

Export, beside the Responses search, downloads either file for the period you’re looking at:
  • Export responses (CSV) — one row per response, with Date, First name, Last name, Email address, Planning Center ID, Planning Center profile, Flowforth profile, Reason, Comment, and Email subject. Whatever you’ve typed into the search applies to the file too. One export holds up to 10,000 responses, newest first, and Flowforth tells you when there were more.
  • Export reason totals (CSV) — one row per reason with its count. The totals are worked out from the most recent 5,000 responses in the period; narrow the time period for exact numbers on a busier window.
The Unsubscribes tab needs people access, since each response is tied to the person who left it. The Unsubscribe Rate card on Overview carries a link into the tab — its count of unsubscribes — for anyone who has it.

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Recent Emails

The dashboard displays your most recent emails, including drafts, scheduled emails, and sent emails. This makes it easy to pick up where you left off or check the status of a recent send. You can also start a new email or a new email template directly from the dashboard using the quick create options.

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Email Usage Tracker

The dashboard shows how many email sends you’ve used in your current billing cycle and how many you have remaining. This helps you plan your sending and avoid running out of sends before your cycle resets.

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Recent Email Activity

This card shows your most recent unsubscribe and bounce events. Each entry includes:
  • The person’s name and email
  • The event type (bounce, unsubscribe, or category unsubscribe)
  • The email or automation that triggered it
  • The category name if it was a category unsubscribe
You can click Details on bounce events to see more information about why the bounce occurred. Click the link at the bottom of the card to view the full People Feed with filtering and infinite scrolling.
This card needs people access. Members without it don’t see it on the dashboard, the same way they can’t open the People Feed itself.

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Search Everything with the Command Palette

Press ⌘K (Mac) or Ctrl+K (Windows) from any main page of Flowforth to open the search palette — or click the search button at the top of the sidebar. It’s the fastest way to find something or jump to a page without clicking through menus. Start typing and the palette searches across your emails, templates, folders, categories, link pages, QR codes, people, Planning Center lists, automations, and teams all at once, ranked by relevance. Use the section filters at the top (All, Emails, Templates, People, Links, Automations) to narrow results to just one area. The palette also doubles as a launcher:
  • Jump to any page — type a page name (like “Categories” or “Domains”) to go straight there.
  • Quick create — kick off a new email, new template, or new QR code right from the results.
  • Toggle theme — switch between light and dark mode without leaving the palette.
  • Log out — sign out of Flowforth right from the results.
Results and actions are scoped to your access — you’ll only ever see the areas and items your role and permissions let you into.
⌘K used to open Help & Support — it now opens search. You can still open the Help & Support sheet from the sidebar any time.

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Hiding Emails from Global Metrics

If you send a one-off email that you don’t want to affect your overall stats, you can hide it from your global metrics. See Archiving Emails vs. Hiding from Global Metrics for step-by-step instructions and how this differs from archiving.
Need help with your dashboard? Contact support@flowforth.co.