Skip to main content
The dashboard is the first thing you see when you log into Flowforth. It gives you a snapshot of how your emails are performing, what’s been happening recently, and quick shortcuts to get started on your next email.

​
Metrics Overview

At the top of the dashboard, you’ll see four key metrics for your organization:
  • Emails Sent: The total number of emails delivered during the selected time period.
  • Open Rate: The percentage of recipients who opened your emails.
  • Click Rate: The percentage of recipients who clicked a link in your emails.
  • Unsubscribes: The number of people who unsubscribed during the selected time period.

​
Filtering by Time Period

You can adjust the time period for your metrics using the filter at the top of the dashboard. Choose from:
  • 24 Hours
  • 7 Days
  • 30 Days
  • Year
  • All Time
This lets you zoom in on recent performance or look at longer-term trends.

​
Performance Over Time

Performance Over Time chart on the home dashboard
The Performance Over Time chart gives you a visual breakdown of your email activity over the selected time period. It tracks:
  • Emails Sent
  • Opens
  • Clicks
  • Unsubscribes
This makes it easy to spot trends and see how your engagement is changing over time.

​
Recent Emails

The dashboard displays your most recent emails, including drafts, scheduled emails, and sent emails. This makes it easy to pick up where you left off or check the status of a recent send. You can also start a new email or a new email template directly from the dashboard using the quick create options.

​
Email Usage Tracker

The dashboard shows how many email sends you’ve used in your current billing cycle and how many you have remaining. This helps you plan your sending and avoid running out of sends before your cycle resets.

​
Recent Unsubscribes & Bounces

This card shows your most recent unsubscribe and bounce events. Each entry includes:
  • The person’s name and email
  • The event type (bounce, unsubscribe, or category unsubscribe)
  • The email or automation that triggered it
  • The category name if it was a category unsubscribe
You can click Details on bounce events to see more information about why the bounce occurred. Click the link at the bottom of the card to view the full People Feed with filtering and infinite scrolling.

​
Hiding Emails from Global Metrics

If you send a one-off email that you don’t want to affect your overall stats, you can hide it from your global metrics. There are two ways to do this:
  • From the three-dot menu on the email’s metrics page.
  • From the emails table using the row action menu.
Hidden emails will no longer be included in the metrics shown on your dashboard. This is useful for test sends, internal communications, or any email that would skew your overall performance numbers.
Need help with your dashboard? Contact support@flowforth.co.