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Every email sent through Flowforth includes an Update Your Preferences link in the footer. It opens your organization’s email preference center — a page where recipients manage what they receive from you, without contacting your team. You can customize how this page looks with your logo and colors — see Customizing Your Unsubscribe Page.

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What Recipients Can Do

On the preference center, a recipient can:
  • Unsubscribe from everything — opt out of all emails from your organization.
  • Unsubscribe from specific categories — opt out of just the email categories they don’t want, while continuing to receive the rest.
  • Resubscribe to a category — turn a category back on that they previously opted out of.
  • Resubscribe to everything — if they previously unsubscribed from all emails, they can opt back in themselves.
  • Tell you why they left — when someone unsubscribes from all emails, an optional “Mind telling us why? (optional)” prompt offers the reasons your organization set up (plus Other), and the confirmation screen offers a comment box afterwards. Both are optional and never block the unsubscribe. You can see what people picked and wrote — see Unsubscribe Page.
Categories marked as hidden from the preferences page don’t appear here — see Email Categories for how to control which categories recipients can manage.
Recipients have three ways to opt out, and they behave differently:
The built-in unsubscribe button in Gmail and Apple Mail uses the one-click unsubscribe standard, which is always a full opt-out. If a recipient tells you they “unsubscribed from everything by accident,” this is usually how it happened — they can resubscribe from the preference center, or you can resubscribe them from their person page.