What Recipients Can Do
On the preference center, a recipient can:- Unsubscribe from everything — opt out of all emails from your organization.
- Unsubscribe from specific categories — opt out of just the email categories they don’t want, while continuing to receive the rest.
- Resubscribe to a category — turn a category back on that they previously opted out of.
- Resubscribe to everything — if they previously unsubscribed from all emails, they can opt back in themselves.
- Report the sender — flag your organization’s emails as unwanted or abusive. Reports go to the Flowforth team for review, not to your organization.
Categories marked as hidden from the preferences page don’t appear here — see
Email Categories for how to control which
categories recipients can manage.
Unsubscribe Links vs. the Preference Center
Recipients have three ways to opt out, and they behave differently:| Where | What it does |
|---|---|
| Unsubscribe link in the email footer | Opens a confirmation page, then unsubscribes them from all emails |
| Update Your Preferences link in the footer | Opens the preference center with category-level choices |
| The email app’s built-in Unsubscribe button (Gmail, Apple Mail, etc.) | One-click unsubscribe from all emails — no category choices |
The built-in unsubscribe button in Gmail and Apple Mail uses the one-click
unsubscribe standard, which is always a full opt-out. If a recipient tells you
they “unsubscribed from everything by accident,” this is usually how it
happened — they can resubscribe from the preference center, or you can
resubscribe them from their person page.
Related
- Managing Email Preferences and Unsubscribes — how to view and change someone’s status from the People section
- Understanding Subscription Statuses — what each status means
- Customizing Your Unsubscribe Page — branding the pages recipients see