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When someone clicks “unsubscribe” or “manage preferences” in your email footer, they are taken to a page where they can update their email preferences. You can customize this page to match your church’s branding, ask why people are leaving, and see what they told you.

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Opening the Editor

  1. Go to Settings from the sidebar.
  2. Click Branding.
  3. Find the Unsubscribe Page row and click Edit.
The editor opens as its own page with two tabs:
  • Design — how the page looks.
  • Settings — your unsubscribe reasons and which categories appear on the page.
The reporting — unsubscribes over time, the reasons people picked, and their comments — lives on your Home dashboard instead. View analytics in the editor’s header takes you straight to it.
Editing the unsubscribe page requires email access. Members without it see the Unsubscribe Page row greyed out with “Editing the unsubscribe page requires email access. Contact an admin to update your permissions.”

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Design Tab

The Design tab puts the controls beside a live preview of the page your recipients see. On a phone, the same controls open in a sheet.
  • Name and logo — turn off to hide your organization’s name and logo at the top of the page. Your logo comes from the Branding settings.

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Colors

Five color pickers control the whole page:

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Text

  • Unsubscribe subtitle — the sentence under the Confirm Unsubscribe heading.
  • Manage subtitle — the sentence at the top of the manage preferences page.
You can also edit both subtitles directly in the preview.

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Preview

  • Confirmation page — switches the preview to the screen someone sees after they unsubscribe, so you can check those colors too. It only changes the preview, not the live page.

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Saving

Design changes are not saved as you type. Click Save in the top right when you’re happy, or Cancel and confirm Discard Changes to throw them away. If you switch to another tab with design edits still pending, the Save and Cancel buttons follow you and the header notes you have unsaved design changes.
Everything on the Settings tab — reasons and category visibility — saves on its own. Save and Cancel only ever apply to the Design tab.

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Unsubscribe Reasons

On the Settings tab, the Unsubscribe Reasons card controls whether you ask people why they’re leaving.

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What the Recipient Sees

When someone goes to unsubscribe from all emails, your reasons appear as optional choices under “Mind telling us why? (optional)” — above the Confirm Unsubscribe button on the unsubscribe page, and in the unsubscribe-all dialog on the preference center. An Other option is always included alongside the reasons you define. The survey is entirely optional and never gets in the way: picking a reason is one tap, and clicking Confirm Unsubscribe unsubscribes them whether or not they chose anything. After they unsubscribe, the confirmation screen thanks them and offers a comment box so they can add anything else in their own words.
If you haven’t added any reasons, the question is skipped entirely and the unsubscribe page looks exactly as it did before.

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Managing Your Reasons

From the Unsubscribe Reasons card you can:
  • Add a reason — type it in the Add a reason field at the bottom of the card and click Add.
  • Rename a reason — click its name and type. Press Enter or click away to save, or Esc to undo.
  • Reorder reasons — drag a row by its handle. The order you set is the order recipients see.
  • Archive a reason — open the ⋯ menu on the row and choose Archive. It stops being offered to recipients, but the responses you’ve already collected stay in your unsubscribe reporting.
  • Restore a reason — click Show archived at the bottom of the card, then open the ⋯ menu on the archived row and choose Restore.
Changes save automatically — there’s no separate save step.
You can have up to 20 active reasons at a time. If you’re at the limit, Flowforth tells you to archive one first. Archived reasons don’t count toward it.
Only organization owners and admins can edit unsubscribe reasons. Members can see the list, but it’s read-only for them.

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Category Visibility and Order

Also on the Settings tab, the Category Visibility card lists every email category in your organization:
  • Turn a category off with its switch to hide it from the preferences page. This is useful for categories recipients should always stay subscribed to.
  • Drag a row by its handle to change the order categories appear on the preferences page.
Both save automatically. You can also hide a category from the category settings page — see Email Categories for more details.

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How the Page Works

When a recipient visits the unsubscribe page, they see two options:
  1. Confirm Unsubscribe - A button to fully unsubscribe from all emails, with your optional reason choices above it.
  2. Category Preferences - Below the confirm button, recipients can see their email category options. This allows them to unsubscribe from specific categories rather than opting out of everything. Only categories that are not hidden from preferences will appear here.
By showing category preferences under the unsubscribe button, recipients are encouraged to manage their preferences rather than fully unsubscribing. For example, someone who no longer wants weekly newsletters might still want to receive event announcements.
Email categories must be set up before they appear on the unsubscribe page. Learn more in Email Categories.

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Unsubscribe Analytics

The unsubscribe page editor has two tabs — Design and Settings. The reporting lives on your Home dashboard instead: open the Unsubscribes tab there. The View analytics button in the editor’s header takes you straight to it. Use the time-period filter at the top of Home to choose 24 hours, 7 days, 30 days, Year, or All time — it applies to the whole tab at once.
  • Unsubscribes, Responses, and Top reason — three tiles with the headline numbers for the period.
  • Unsubscribes over time — a chart of people who unsubscribed from all emails, counted on the day they unsubscribed.
  • Reasons — each reason’s share of the responses, with a bar for each so you can see which ones dominate. Other is always last.
  • Responses — every reason and comment left on the unsubscribe page, newest first. Search it by email address, click a row to read the whole response, and read the Date, Person, Reason, and Comment for each one. Person links to that person’s page in Flowforth, with a link to their Planning Center profile when we know it. Export beside the search downloads the responses or the reason totals as a CSV.
The Unsubscribes tab also needs people access, since every response names a person. Without it, the View analytics button isn’t shown.
Reasons and comments also show up on the individual person’s activity — on their person page and in the People Feed.

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Suggested Reading

Need help customizing your unsubscribe page? Contact support@flowforth.co.