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Email categories help you organize your communication by type—such as General Updates, Kids Ministry, or Student Events. These categories show up on the email preferences page so your recipients can opt in or out of the content that matters most to them. This improves engagement and helps protect your deliverability by reducing unsubscribes and spam complaints.

How to Create a Category

  1. Go to Emails → Categories
    or visit https://flowforth.co/emails/categories
  2. Click the New Category button.
  3. Enter:
    • A name (e.g., “Youth Ministry”)
    • A very short description (shown on the preference management page)
You can create up to 20 categories per organization.

How to Edit a Category

  1. Click the category name from the table.
  2. Update the name or description as needed.
  3. Click save.

Hiding a Category from Preferences

By default, all categories appear on the manage preferences and unsubscribe pages. If you have a category that recipients should always be subscribed to (like transactional emails), you can hide it from the preferences page.
  1. Click the category name from the table.
  2. Go to the Settings tab.
  3. Under Email Preferences Page, toggle on Hide from Preferences.
You can also manage category visibility from the unsubscribe page editor at Settings > Branding > Unsubscribe Page. Click the Category Visibility button to toggle which categories are shown or hidden.

How to Delete a Category

  1. Click the category name from the table.
  2. Click Delete and confirm the action.
If a category is used in an email automations, you will have to remove it from that automation before deleting.
Deleting a category will remove it from future emails and your recipient preference form.

Using clear, specific categories helps your people receive emails that matter to them—and helps ensure your emails keep reaching the inbox. Need help setting up categories? Contact support@flowforth.co.