Registration Stats is currently an experiment. We’d love your feedback —
use the Share feedback link at the top of the tab, or email
support@flowforth.co.
When You’ll See the Registrations Tab
The Registrations tab appears on the post-send page only when both of these are true:- The email was sent to a Planning Center list or person (so we know each recipient’s Planning Center identity), and
- The email content links to one or more Church Center registrations (a signup link like
yourchurch.churchcenter.com/registrations/events/...).
The Four Stat Cards
At the top of the tab you’ll see four numbers. Each one is also a filter — click a card to show only those people in the table below.| Card | What it means |
|---|---|
| Clicked and signed up | Signed up after the email was sent and clicked that registration’s link in the email. This is the strongest signal that your email drove the signup, so it leads. |
| Signed up after email sent | Registered any time after you sent the email. |
| Signed up | Everyone you emailed who is registered, regardless of when. |
| Clicked link, didn’t sign up | Clicked a registration link in the email but hasn’t registered for that event. Great for follow-up. |
“Clicked and signed up” is matched per registration — the person clicked the link for that specific event and signed up for that same event. Clicking one event’s link and signing up for a different one doesn’t count.
Registrants vs. Attendees
Planning Center has two related concepts, and Flowforth shows both:- A Registrant is the person who filled out the registration form.
- An Attendee is a person actually attending. Some signups (like events with named participants) track attendees separately, while simple signups only have registrants.
Hover the ⓘ next to the Registration column header for a quick reminder of this distinction.
The People Table
Each row is a person you emailed, showing:- Person — name and email address
- Registration — the event they signed up for, with their role. If someone signed up for more than one event, the row collapses to a count you can expand to see each registration on its own line.
- Signed up — when they registered, with a small After send / Before send note relative to your send time
- Clicked link — when they clicked that registration’s link in the email (if they did)
Filter by Registration
If the email links to more than one registration, use the All registrations dropdown to focus on a single event. The stat cards and table update to that event.Exporting
Click Export to download a CSV of the currently filtered rows — one line per registration, including the person, email, event, role, signup time, before/after send, and clicked-link time. The file downloads immediately in your browser.Data You Can Trust
Registration data is pulled live from Planning Center each time you open the tab, so the numbers reflect the current state — there’s a brief “Getting things ready” step while we fetch it. Flowforth is transparent about what it can and can’t match:- If some attendees on a signup aren’t linked to a person or registrant in Planning Center, we tell you how many, because they can’t be matched to your recipients.
- If a registration link in the email doesn’t match any signup in Planning Center (for example, it was deleted or belongs to a different account), we note that too.
Connecting Registrations
Reading registrations requires your organization’s Planning Center connection to include the Registrations scope.- If your connection doesn’t include Registrations, you’ll see a prompt to connect it. An admin or owner can expand the connection from Organization Settings.
- If your connection includes Registrations but your Planning Center user doesn’t have permission to view it, you’ll see a message to ask a Planning Center administrator for Registrations access.
Questions or ideas for what would make this more useful? Reach out to support@flowforth.co.