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Group Stats is currently an experiment. We’d love your feedback — use the Share feedback link at the top of the tab, or email support@flowforth.co.
When you email people about a group, the most important question is: did this email actually get anyone to join? Group Stats answers that by matching the people you emailed to the group memberships and join requests in Planning Center.

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When You’ll See the Groups Tab

The Groups tab appears on the post-send page when the email was sent to a Planning Center audience (a list, person, group, or registration — anything but a CSV upload), and either:
  • The email content links to one or more Church Center groups (a link like yourchurch.churchcenter.com/groups/small-groups/tuesday-night), or
  • The email was sent to a Planning Center group, in which case that group is measured whether or not the content links to it.
If neither is true, the tab is hidden. The easiest way to add a group link is to import the group into your email or use a Church Center link.

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The Four Stat Cards

At the top of the tab you’ll see four numbers. Each one is also a filter — click a card to show only those people in the table below.
“Joined after clicking” is matched per group — the person clicked the link for that specific group and joined that same group. Clicking one group’s link and joining a different one doesn’t count.

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How “Already in the group” Is Worked Out

Planning Center keeps no snapshot of who was in a group at the moment your email was sent — only each membership’s current join date. So Flowforth computes “already in the group” as:
everyone you emailed who is a member today, minus everyone whose join date falls after your send time.
Two consequences worth knowing: someone who joined after the send and then left again is invisible to this tab entirely, and a membership whose join date is missing in Planning Center is counted as “already in the group” because there’s no way to prove otherwise.
Join requests are treated the same way: a request that was already pending before your send isn’t counted as “requested after send”, since your email didn’t prompt it.

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The People Table

Each row is one person, on one group. If someone is measured against two groups, they appear twice — once per group.
  • Person — name and email address
  • Group — which group the row is about
  • Outcome — one of Joined after clicking, Joined after send, Requested to join, Already a member, or Clicked, didn’t join
  • Joined — when they joined, or when they asked to
  • Clicked link — when they clicked that group’s link in the email (if they did)

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Filter by Group

If the email covers more than one group, use the All groups dropdown to focus on a single one. The stat cards and table update to that group, and a per-group breakdown table above the list shows all four numbers for every group at once.

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Exporting

Click Export to download a CSV of the currently filtered rows — one line per person and group, including the person, email, group, outcome, join time, request time, and clicked-link time. The file downloads immediately in your browser.

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Data You Can Trust

Group data is pulled live from Planning Center each time you open the tab, so the numbers reflect the current state — there’s a brief “Getting things ready” step while we fetch it. Flowforth is transparent about what it can and can’t match:
  • The two click-based cards need click tracking turned on for the sending domain. When it’s off, those cards read Not tracked rather than showing a misleading zero — and every join still counts, it just can’t be attributed to a click.
  • The Filter bot activity switch on the Details tab doesn’t apply here. Click counts on this tab are always unfiltered. See Email Metrics.
  • If Planning Center won’t return join requests — some connections can’t read them — the tab says so, because a silent zero would read as “nobody asked to join”. Joins are still counted; only the request half of Joined or requested after send is missing.
  • Inbox privacy services (like Apple Mail Privacy Protection) don’t affect clicks, but they do mean an open is not a reliable sign that someone read the email. See Open Rates Explained.
  • If a group link in the email doesn’t match any group in Planning Center (for example, it was deleted, made private, or belongs to a different account), we note that too.
  • Very large groups can exceed what we’ll page through in one report; when that happens we say the totals may be partial.

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Connecting Groups

Reading group memberships requires your organization’s Planning Center connection to include the Groups scope.
  • If your connection doesn’t include Groups, you’ll see a prompt to connect it. An admin or owner can expand the connection from Organization Settings.
  • If your connection includes Groups but your Planning Center user doesn’t have permission to view it, you’ll see a message to ask a Planning Center administrator for Groups access.
For more on scopes, see Importing Content from Planning Center, and for group sends themselves see Sending to Groups and Registrations.
Questions or ideas for what would make this more useful? Reach out to support@flowforth.co.