> ## Documentation Index
> Fetch the complete documentation index at: https://help.flowforth.co/llms.txt
> Use this file to discover all available pages before exploring further.

# The Email Preference Center

> What recipients can do on the preference page linked in your email footers.

Every email sent through Flowforth includes an **Update Your Preferences** link in the footer. It opens your organization's **email preference center** — a page where recipients manage what they receive from you, without contacting your team.

You can customize how this page looks with your logo and colors — see [Customizing Your Unsubscribe Page](/organization/unsubscribe-page).

***

## What Recipients Can Do

On the preference center, a recipient can:

* **Unsubscribe from everything** — opt out of all emails from your organization.
* **Unsubscribe from specific categories** — opt out of just the [email categories](/emails/email-categories) they don't want, while continuing to receive the rest.
* **Resubscribe to a category** — turn a category back on that they previously opted out of.
* **Resubscribe to everything** — if they previously unsubscribed from all emails, they can opt back in themselves.
* **Report the sender** — flag your organization's emails as unwanted or abusive. Reports go to the Flowforth team for review, not to your organization.

<Note>
  Categories marked as hidden from the preferences page don't appear here — see
  [Email Categories](/emails/email-categories) for how to control which
  categories recipients can manage.
</Note>

***

## Unsubscribe Links vs. the Preference Center

Recipients have three ways to opt out, and they behave differently:

| Where                                                                     | What it does                                                          |
| ------------------------------------------------------------------------- | --------------------------------------------------------------------- |
| **Unsubscribe** link in the email footer                                  | Opens a confirmation page, then unsubscribes them from **all** emails |
| **Update Your Preferences** link in the footer                            | Opens the preference center with **category-level** choices           |
| The email app's built-in **Unsubscribe** button (Gmail, Apple Mail, etc.) | One-click unsubscribe from **all** emails — no category choices       |

<Note>
  The built-in unsubscribe button in Gmail and Apple Mail uses the one-click
  unsubscribe standard, which is always a full opt-out. If a recipient tells you
  they "unsubscribed from everything by accident," this is usually how it
  happened — they can resubscribe from the preference center, or you can
  resubscribe them from their person page.
</Note>

***

## Related

* [Managing Email Preferences and Unsubscribes](/people/manage-subscription-status) — how to view and change someone's status from the People section
* [Understanding Subscription Statuses](/people/subscription-types) — what each status means
* [Customizing Your Unsubscribe Page](/organization/unsubscribe-page) — branding the pages recipients see